Customer feedback is everything to any business. It is so valuable and useful. A company should covet feedback to strengthen their operations. To obtain it, they should make it as simple as possible for clients and make it absolutely clear how you are going to use the feedback. Then compare the data and make it the guiding light to improve your business.
Read the source article at marketingdonut.co.uk
With the advent of the ‘Internet of Things’ and now wearable devices becoming so predominant, how will the Research industry take advantage of the forth coming deluge of data? Interesting to imagine if in the near future obtaining feedback will no longer be a reactive process, but somehow become a passive, inert or automatic activity. Any suggestions on how this may arise?
Read the source article at MIT Technology Review
The iBeacon has great potential for mobile researchers. In comparison to alternatives it is much more precise than GPS and further advanced in the field than NFC. Though its’ success is not without challenges – people will have to be willing to receive surveys on an installed app and everything has to be aligned for the app to work properly. The benefits of capturing ‘The Moments of Truth’ will be a beacon for researchers.
Read the source article at Research Access
As the research industry is evolving, so are those involved. Airbnb has designed and built a modern customer experience call center around behavioral patterns with all the trappings you might find at a popular tech company. To enable solving problems in a hierarchy-free setting, they have shared desks, couches, light wood and exposed brick, surrounded with a variety of public spaces. Not only have they garnered greater allegiance to the company with this design, but the best benefit is that they are collectively more productive.
Read the source article at WIRED
Impressively, Gartner forecasts, Voice of the customer campaigns will see large investments by business over the next five years, with a 30% annual growth in the VOC market. It’s one thing to collect the data, but a strong VOC strategy will make sure the feedback is scrutinized, it is shared and leveraged throughout the company. As businesses strive to improve either their products or services, what better way to enable this by acting on customer feedback.
Read the source article at MyCustomer.com
Brace yourself, 2015 planning has commenced and long with it top prediction lists and trend reports for the new market research year are upon us. Areas to look out for: strong relations between CMO & CTO, Insights team is influential with good communications skills, development of surveys will be mobile-first and short.
Read the source article at American Marketing Association
Mobile research is not a new approach, but it is unique with its own capabilities and conditions. Market researchers can no longer neglect mobile as their numbers in use have over taken computers. Embrace the medium to do new things in new places and to reach previously difficult groups. You will be surprised with the honest and precise results of your survey.
Read the source article at Research Access
With the trials and tribulations of public opinion polling, one has to try and grasp all aspects of human behavior, and yet acknowledge all issues that might impact the accuracy of their data. Pollsters might not always be right, but at least they can admit it.
Read the source article at Research
Will the second or third screen soon become the first screen? The growth in time spent has been attributed to mobile apps. Who knew they were going to be the next generation of TV channels. It is not just passive viewing or in tandem with TV either, with music, health and fitness, and social apps showing the largest increases in time spent on mobile.
Read the source article at Business Insider
If it is all about the customer, how do you know if your company strategy is working? Obtaining direct customer feedback provides valuable insight. You understand immediately what they like and what improvement they are looking for with your service. It reflects positively with the customer by showing that their judgement is important to you. The company will receive outside opinions to enhance the product or service. Most important though, is how you act on the feedback.
Read the source article at WinTheCustomer!