Big Data, Big Research Possibilities Emerge At Re:Think

By Joel Rubinson

How should researchers think of big data?

When your data move beyond crosstabs and excel…when you are predicting rather than profiling…when your data do not fit neatly into rows and columns because they are unstructured in their natural state…when you are anonymously matching data at the user level that come from different sources and requires some analytic detective work to optimize the match…when you are extracting information in real time from a massive database on servers that does NOT fit on your laptop.

All of these are crosstabs hallmarks and there were numerous …

Read the source article at GreenBook Blog