Be Open Be Credible

On September 8, 2014 AAPOR will launch its Transparency Initiative.  A program to place the value of openness at the center of the polling industry and to make it as easy as possible for survey firms to be transparent about their research methods.  Resistance against pollsters has been growing because they are perceived as sales campaign callers or will not disclose who their sponsor is.  What an incredible program to regain the trust of the people and improve the credibility of the industry.

Read the source article at The New York Times

Upwardly mobile

There has been improvement in mobile market research, but even with 87% of people owning a mobile device; only 27% have completed a quantitative survey and 19% a qualitative feedback in 2013.  It goes without saying the benefits of mobile surveys:  reach, targeting, timing and location data to name a few.  Though the on-going industry deliberation is whether mobile surveys are best delivered by app or web.  If apps appear to be taking over the mobile sphere, should a market research company create their own or would an in-app survey imbedded in a brand’s app yield a higher response rate?  What is the approach you are taking?


Read the source article at Research

Happiness Won’t Stop Employees From Job Hunting

Eighty-three percent of workers intend to look for a new job this year — even though more employees report being satisfied with their current work, according to a survey by   Technology makes employee surveys an easy thing.  Have a simple interface with a manageable learning curve and make it anonymous to protect employee’s discretion.  An employee satisfaction survey can help you stay on track with your employees and your business.   What is your employee feedback survey strategy?

Read the source article at

Big Data, Big Research Possibilities Emerge At Re:Think

By Joel Rubinson

How should researchers think of big data?

When your data move beyond crosstabs and excel…when you are predicting rather than profiling…when your data do not fit neatly into rows and columns because they are unstructured in their natural state…when you are anonymously matching data at the user level that come from different sources and requires some analytic detective work to optimize the match…when you are extracting information in real time from a massive database on servers that does NOT fit on your laptop.

All of these are crosstabs hallmarks and there were numerous …

Read the source article at GreenBook Blog