Nielsen Twitter TV to Launch in Australia

Nielsen has announced that it will launch its Twitter TV solutions in Australia in the second half of this year, capturing and analysing chat on the social network as it relates to specific television programmes.

The services include the Nielsen Twitter TV Ratings, announced for the US in December 2012 and scheduled for roll-out in Italy in the autumn. Twitter also works on ratings with GfK in central Europe, and Kantar in the UK and Spain.

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